

Google Advertising in Digital Marketing
₹6,500.00 – ₹298,000.00
✅ Types of Google Ads:
Search Ads – Text ads on Google search results (great for high-intent users).
Display Ads – Banner ads across Google Display Network (GDN) for brand awareness.
Video Ads – Skippable/non-skippable ads on YouTube.
Shopping Ads – Product-based ads on Google Shopping tab.
App Promotion Ads – Promote mobile apps on Google Play & YouTube.
🎯 Benefits of Google Ads:
Highly Targeted: Location, language, device, interests, keywords.
Cost-Effective: Pay-per-click (PPC) model.
Measurable Results: Track clicks, conversions, ROI.
Scalable: Suitable for local businesses to global enterprises.
📈 Best Practices for Success:
Do keyword research using Google Keyword Planner.
Create high-converting landing pages.
Use ad extensions (sitelinks, callouts, phone numbers).
A/B test ad creatives and copy.
Monitor and optimize campaigns regularly.
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