Google Advertising in Digital Marketing

6,500.00298,000.00

Description

✅ Types of Google Ads:
Search Ads – Text ads on Google search results (great for high-intent users).

Display Ads – Banner ads across Google Display Network (GDN) for brand awareness.

Video Ads – Skippable/non-skippable ads on YouTube.

Shopping Ads – Product-based ads on Google Shopping tab.

App Promotion Ads – Promote mobile apps on Google Play & YouTube.

🎯 Benefits of Google Ads:
Highly Targeted: Location, language, device, interests, keywords.

Cost-Effective: Pay-per-click (PPC) model.

Measurable Results: Track clicks, conversions, ROI.

Scalable: Suitable for local businesses to global enterprises.

📈 Best Practices for Success:
Do keyword research using Google Keyword Planner.

Create high-converting landing pages.

Use ad extensions (sitelinks, callouts, phone numbers).

A/B test ad creatives and copy.

Monitor and optimize campaigns regularly.

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